- Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its next-generation intelligent content platform that leverages large language models (LLMs) to develop content at scale, per a press release.
- ArtBotAI leverages LLMs housed throughout the company’s Omni database which might be the results of tie-ups with firms including Adobe, Amazon, Getty, Google and Microsoft to assemble clients’ digital assets and create and deliver personalized experiences.
- The tool’s footprint stretches across North America, Latin America, Europe, the Middle East and Africa and Asia Pacific. Omnicom Chief Product Officer Alissa Hansen will lead ArtBotAI’s global rollout.
Omnicom is pushing deeper into the generative AI realm with the revealing of ArtBotAI, its next-generation intelligent content platform that’s designed to solve what’s billed as a standard CMO dilemma around how to efficiently optimize creative content at scale without losing out on quality. ArtBotAI has the ability to assemble clients’ digital assets to create personalized experiences and is meant to handle the workload that content studios and one-off tools often struggle with, per release details.
“Elegance at scale—that was the unique idea behind ArtBotAI,” said Paolo Yuvienco, chief technology officer at Omnicom, in release details. “There’s never been a core product that would integrate their creative assets, templates, MarTech, AdTech, AI, and first and third-party data. ArtBotAI replaces a messy ecosystem with something easy, beautiful and powerful to serve our client’s content needs.”
ArtBotAI is a component of Omnicom’s strategy to implement generative AI into every facet of its business, per release details. The platform’s generative AI functionality stems from LLMs inside Omni which might be the results of partnerships at the enterprise level with firms including Adobe, Amazon, Getty, Google and Microsoft (OpenAI). Last month, the corporate consolidated its global production resources under one banner, Omnicom Productions, to higher draw upon its internal AI systems, including its ArtBot content automation system (an ArtBotAI predecessor) and its open operating system, Omni.
The latest move from Omnicom follows a powerful first quarter, with the corporate reporting a 5.4% year-over-year revenue boost to $3.63 billion. Organic growth, a key measure of agency health, also grew 4% year-over-year. In May, the corporate revealed that it will be aligning cultural insights consultancy Sparks & Honey closer to Omnicom Media Group amid a push to bolster its Omni platform. Omnicom will report its second-quarter earnings results on July 16.
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