Papa Johns on Aug. 15 announced a review of its national marketing agencies, based on details shared with Marketing Dive. The pizza chain is trying to consolidate and optimize media and artistic partner agencies that can assist speed up its analytics-led approach to marketing.
“As we glance beyond a post-COVID world each Papa Johns and the landscape we operate in have shifted significantly,” said CMO Mark Shambura in an announcement. “Papa Johns has evolved as an organization, and it’s crucial that our marketing continues to innovate to satisfy the needs of the corporate in addition to our changing consumer habits.”
Shambura will lead the review process as a part of a purview that features oversight of promoting, media and field activation, menu strategy, product innovation and digital customer experience. The executive joined the corporate in May after greater than 4 years as CMO at Mod Pizza, a fast-growing rival.
Pile and Company has been retained to handle the review, which can begin this month and include select, invited agencies. The brand is trying to reassess current partnerships and gain latest perspectives and expertise because it seeks to establish the business for the subsequent three to 5 years.
“We are searching for partners who will develop breakthrough strategy and artistic work, are collaborative with one another, bring a multicultural perspective, and are representative of the communities we speak to,” Shambura added.
The mention of a necessity for a “multicultural perspective,” in addition to press details that note a give attention to diversity, equity and inclusion, come as some brands are pulling back on DEI commitments amid a fraught sociopolitical landscape — despite the fact that doing so could cost businesses $5.4 trillion, per a recent Kantar report.
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