Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their firms are using it to assist create text, images, videos or other content, in line with a recent survey.
Not holding out for long. Thirty-one percent of those not using it expect to accomplish that inside a 12 months and 46% inside two years, in line with the report from Botco.AI.
Why we care. Artificial intelligence shouldn’t be recent to marketing technology. It’s been part of it for a minimum of a decade. However, since OpenAI’s release of ChatGPT last December, generative AI/chatbots are all over the place in martech. So many AI-powered products, features and platforms are being released now that we began a weekly roundup.
Ford’s Model T transformed transportation by making cars reasonably priced to an infinite part of the population. AI has reached its Model T moment and reached it in lower than six months.
What it’s getting used for. Two-thirds of those surveyed say they use it for brainstorming sessions, first drafts and descriptions. Nearly half (49%) say they depend on AI to provide final content. More specifically:
- Image creation 69%
- Text creation 58%
- Audio/voice 50%
- Chatbots 37%
- Coding 36%
B2B leads the best way in using AI, with 78% having adopted it, in comparison with 65% of B2C firms.
Dig deeper: 3 ways B2B marketers can use generative AI
Why it’s not getting used. Exactly half of those not using generative AI yet say its because of the team training required to make use of it effectively. Meanwhile, 45% cited the price and 45% cited privacy and security concerns as obstacles.
What are they using. The mostly used tools are:
- ChatGPT 55%
- Copy.ai 42%
- Jasper.AI 36%
- Peppertype.ai 29%
- Lensa 28%
- DALL-E 25%
- Midjourney 24%
Methodology. Botco.AI surveyed 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from firms with 100 or more employees.
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