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Home Marketing B2C Marketing

AI-powered martech news and releases: (*31*) 31

November 2, 2024
in B2C Marketing
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Do consumers trust AI? Maybe?

  • 60% of consumers imagine AI is trustworthy, in response to a brand new survey by CouponCabin.
  • 52% are more concerned than enthusiastic about AI in day by day life, in response to Pew.

Do they trust corporations to make use of AI? A bit if you happen to’re a tech company, barely in any respect if you happen to’re not.

  • An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to make use of AI, in response to a Lippincott survey. (Highest: OpenAI 59%, lowest: Amazon 30%!)
  • When asked the identical query about six non-tech corporations, only 19.5% answered yes. (Highest: T-Mobile 28%, lowest: Olive Garden 13%)
  • 51% mostly trust corporations to make use of AI ethically, in response to Salesforce.
  • 60% said AI is hurting brands’ trustworthiness (Salesforce).
  • 72% said they trust brands less now than a yr ago (Salesforce).

What does this all mean? I’ll let as soon as Gemini stops laughing and gives me a solution.

Here is that this week’s AI-powered martech news and releases:

  • Jasper expanded its AI offerings with the AI App Library, a group of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers.
  • Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. These agents are designed to handle complex sales processes and deliver revenue opportunities quickly.
  • RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers.
  • Landbase launched Landbase Intelligence, a collection of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence.
  • Avina is an AI companion that guides sales reps through the sales process by surfacing key insights and pain points.
  • Zappi’s Innovation System uses AI to speed up innovation cycles, generate recent product concepts, test and optimize ideas and analyze consumer feedback.
  • Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning.
  • Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that mixes data readiness and AI-powered marketing technology.
  • DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale.
  • Banzai International launched Curate, an AI-powered newsletter platform that automates content creation and publishing.
  • Omneky launched AI agents that automate promoting campaign generation, launch and optimization, delivering improved performance and efficiency.
  • Coveo partnered with Shopify to bring AI-powered search, personalization, recommendations and generative experiences to Shopify enterprise customers.
  • Telnyx launched Voice AI, an answer that enhances customer interactions with advanced natural language understanding and real-time responsiveness.
  • Resemble AI expanded its deepfake detection platform to support image and video, offering unified detection across modalities, real-time processing and comprehensive coverage.
  • D-ID launched a brand new AI-powered marketing suite. It includes tools to create realistic AI avatars for various purposes, akin to video translation, personalized campaigns, and interactive customer support. These avatars will be easily integrated into popular design tools.
  • Meltwater launched AI-powered features for its platform, including a platform assistant, brand analytics tabs, AI journalist search and updates to the Engage solution. The company also invested in its dataset with expanded partnerships with Reddit and X.
  • Marchex launched vertical-specific advanced AI solutions for lead identification, lead value assessment and trending topics discovery.
  • Vibe launched a collection of AI-driven products to empower SMBs to leverage the facility of Streaming TV promoting, including Vibe IQ2, Vibe AI Assistant, Vibe Studio and Vibe Connect.
  • Infiniscape launched a Social Media Audit Tool that gives advanced data evaluation, AI-assisted recommendations, content theme evaluation and hashtag optimization.
  • Alembic launched a Brand Health Daily Sentiment Tool that gives day by day brand insights, contextual insights, competitive benchmarking and proactive trend evaluation.
  • Peekage launched Agentic Insight AI, an answer that simplifies consumer research by interpreting insights from text, images and video content.

The post AI-powered martech news and releases: (*31*) 31 appeared first on MarTech.

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