AI-powered martech news and releases: April 10

Big Tech’s AI spending will get an enormous hit of reality regardless of how World War Fee (h/t The Register) seems.

President Trump’s now-paused tariffs are rattling consumers, whose confidence was already falling fast. A drop of their spending can be particularly bad for advertising-reliant Meta and Google, each major AI builders. It would also force Microsoft and Amazon to rethink their budget priorities for the 12 months. In February, Citi estimated those firms were set to put out some $325 billion next 12 months in capital expenditures on data centers.

So far, Amazon CEO Andy Jassy goes full speed ahead. “Our customers, shareholders, and business might be well-served by our investing aggressively now,” he wrote in the corporate’s annual letter to shareholders.

All the AI firms must now confront the technology’s biggest unanswered query: Can it ever generate income?

As The Wall Street Journal’s Asa Fitch noted, “That spending wouldn’t necessarily be unsustainable if it weren’t for a difficult fact—AI continues to be trying to search out its own legs as a business. So far, AI hasn’t been enormously profitable for anyone—no less than not commensurate with the investment it requires.”

Furthermore, what does this mean for pure-play AI firms like OpenAI and Anthropic, whose business plans depend on investors throwing billions of dollars at them? (IMO, tech storm crow Softbank’s recent $30 billion investment in OpenAI felt like a foul omen.)

And don’t forget, there are various firms which are doing AI for 95% lower than the Big Tech versions.

Now, listed below are this week’s AI-powered martech releases.

Canva unveiled Visual Suite 2.0. Features include visual spreadsheets, advanced data visualization, conversational design, personalized content at scale, and what the corporate says are “recent ways to create interactive experiences.”
Streann Media introduced Inside-AI Agent, an AI assistant for text-based fan conversations available repeatedly. It includes content recommendations based on mood and intent.
Responsive announced TRACE Score, a system that evaluates AI-generated responses based on trustworthiness, relevance, accuracy, completeness, and explainability. This allows users to evaluate and refine AI content to enhance quality and efficiency.
Logo Diffusion launched version V.5, an AI platform for logo design. The updated model goals to offer accurate results through improved understanding of prompts and text generation.
Tealium announced integration with its Moments API using the Model Context Protocol (MCP) to send real-time data to AI models. MCP combines real-time data and user context to reinforce AI comprehension, enabling more proactive customer interactions.
Circana launched Liquid Mix, a self-service marketing mix platform. It provides marketers with insights to optimize marketing budgets using Circana’s store-level point-of-sale data.
eTrigue announced Lead Insights, an AI tool designed to assist firms and partners goal, manage, and convert leads using real-time data.
Similarweb now identifies AI Chatbot Traffic as a separate source in digital analytics. This feature allows users to investigate web traffic from AI chatbots like ChatGPT, (*10*), and Claude.
SymphonyAI announced advancements in its Revedia platform for managing and analyzing content revenue. The platform includes AI tools for data operations and provides insights into content performance across various distribution models.
SyncWords announced Ultra-Low Latency AI Captions with Kobe Muxer, a cloud-based technology for live video accessibility and localization. It is designed for live streamers, broadcasters, and OTT platforms.
FlowChai officially launched as a man-made intelligence content platform. It uses a conversational interface and language models to enable users to generate, edit, and publish customized written content.
BrightEdge announced BrightEdge AI Catalyst, an answer that permits brands to trace and understand their presence across generative AI search engines like google, expanding beyond traditional search strategies.
Wix.com launched Astro, an AI-powered business assistant integrated into its website builder platform. This tool allows users to perform business tasks through a chat interface.
B2B Stars, an AI-native B2B database, is now available within the U.S. It offers data on U.S. and European firms to reinforce visibility and transparency for small and medium-sized businesses.
Wrike integrated Klaxoon into its work management platform, combining whiteboarding, workshops, workflow execution, and project management. This integration occurred after Wrike’s acquisition of Klaxoon.
Audion launched Sense, an AI-powered tool for pre-campaign evaluation of audio creatives. It provides a world impact rating based on key performance indicators and offers in-depth evaluation of individual metrics.
HeyGen expanded its partnership with HubSpot, enabling users to routinely generate personalized videos inside HubSpot workflows. These videos might be utilized in email campaigns and sales processes.
Yotpo acquired Coho AI, an AI-driven customer data platform. This acquisition goals to integrate customer data into real-time insights and actions for eCommerce brands.
Mopinion introduced Smart Recaps, an AI-powered solution for analyzing digital customer feedback. It routinely summarizes text responses and sorts them by topic to focus on key insights.
National Media Insights and Kinetiq launched Kinetiq Political Insights (KPI). This platform combines Kinetiq’s ad detection data with National Media Insights’ ad spend data for political advertisers to optimize campaign strategies.
SESTEK added Agentic AI capabilities to its virtual agent solution, Knovvu. It lets firms assign particular tasks to different assistants and define roles for every. Users also can set industry-specific regulatory rules, restrictions, and automated responses.