Amazon digital ad revenue up 20% in 2nd quarter

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital promoting revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be upset about it.

Analysts were expecting Amazon to report internet marketing sales of $13 billion. Amazon’s promoting growth rate slowed last quarter, down from 24% in the primary three months of the 12 months. The 20% increase is the primary time for the reason that start of 2023 the corporate’s ad growth was lower than 22%.

The company’s overall second-quarter sales were $147.98 billion, again failing to hit analysts’ estimates — this time of $148.56 billion. Net income doubled to $13.5 billion in the second quarter.

Dig deeper: Meta ad revenue up 22% in second quarter

The company noted that throughout the second quarter, Amazon MGM Studios released 19 movies and series including: “Fallout,” the second most-watched original title worldwide ever on Prime Video during its launch, and Season 4 of “The Boys,” which was No. 1 on Prime Video in over 165 countries in its first two weeks. Amazon also touted its 62 Emmys nominations, including 17 for “Fallout” and 16 for “Mr. and Mrs. Smith.”

For this quarter, Amazon expects sales between $154 billion and $158.5 billion, which could be a rise of between 8% and 11% in comparison with the third quarter of 2023. The company expects operating income to be between $11.5 billion and $15 billion for the present quarter, compared with $11.2 billion for a similar period last 12 months.