Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, each on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into latest demand by integrating marketplace and in-store monetization technologies.
Why we care. Retail media has turn out to be increasingly popular in recent times, as retailers look to grow their revenue streams and types and agencies seek to succeed in consumers in a buying mindset. However, the industry has been fragmented, making it difficult for retailers, brands, and agencies to succeed in their full potential.
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Commerce Max, which has been in limited use since 2020, gives clients a one-stop shop for accessing retail media inventory. Brands and agencies can use Commerce Max to seek out audiences on retail sites and extend those audiences offsite. The platform also offers closed-loop measurement, which lets advertisers quickly determine campaign effectiveness.
Criteo is a pacesetter in digital measurement, and Commerce Max is certainly one of the primary DSPs to supply closed-loop measurement for retail media. Criteo’s partnership with Integral Ad Science signifies that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats.
In addition to Commerce Max, Criteo also announced the expansion of its retailer monetization solution suite. The suite includes Commerce Yield Marketplace, Commerce Yield In-Store, and Commerce Yield Insights.
Commerce Yield Marketplace helps retailers integrate marketplace tactics and formats into their monetization strategies. Commerce Yield In-Store provides advertisers with access to a wider range of offline inventory. Commerce Yield Insights offers retailers and types insights into digital shelf performance to support enterprise-level retail media buys.
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