Google is rolling out AI-organized search results, and the new links and citations format within the Google AI Overviews.
AI-organized search results. The new AI-organized search results, as we covered in May, at the moment are rolling out within the U.S. This includes search results organized by web, including articles, videos, forums and more.
Google said in its testing, searchers “have found AI-organized search results pages more helpful. And with AI-organized search results pages, we’re bringing people more diverse content formats and sites, creating much more opportunities for content to be discovered.”
Here is what it looks like:
New links and citations in AI Overviews. In August, Google began testing new links and citations within the AI Overviews – and now that new format goes live. Google is rolling this out globally to any country where AI Overviews is obtainable.
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Google said in its tests they’ve “seen that this improved experience has driven a rise in traffic to supporting web sites in comparison with the previous design, and persons are finding it easier to go to sites that interest them.”
Here is what they could appear like:
More AI news. Google also announced other news about AI and Search. Here are the highlights:
- AI Overview Ads. Ads are finally available for mobile users within the U.S.
- New multimodal Lens features. Google is launching the power to search with video in Lens and ask complex questions on moving images (available through Search Labs) and voice input in Lens, so you possibly can ask questions out loud while snapping a photograph (or recording video) to more easily search what you see.
- Shop easily with Lens. Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to purchase.
Why we care. As Google and other search engines proceed to innovate around AI and search, it is vital to proceed to observe the continuing tests and launches of those features. AI Overviews have continued to evolve because it was announced as Search Generative Experience in May 2023. Plus, AI has been added to countless areas of Google Search and other products.
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