Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads.
The platform claims the updates will help give consumers “the boldness to make a purchase order after seeing an ad.”
Advantage+ creative optimizations. This feature robotically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for optimum effectiveness.
Advantage+ catalog ads update. Advertisers can now include branded videos or customer demonstrations as a substitute of static images. Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown within the image below:
Hero images in catalog ads. Advertisers can now upload a hero image to the middle of their Advantage+ catalog ads. Meta will then use AI to dynamically show people the most effective products from their catalog to drive performance, as shown within the image below:
More eCommerce ad options. Meta is expanding access to its Magento and Salesforce Commerce Cloud integrations for more advertisers to utilize Shops ads. This includes combining Advantage+ shopping campaigns with Shops ads. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses.
Reminder ads. Advertisers can now incorporate external links to latest products or sales of their Reminder ads, enhancing the potential to convert interest into purchases. Additionally, this summer, Meta will introduce additional methods for advertisers to notify users when an event begins and before it concludes. Furthermore, Meta plans to extend Reminder ads to Reels, providing advertisers with more interactive ways to connect with customers.
Promo codes. Meta is globally introducing alphanumeric promo codes to allow more advertisers to showcase their promotions and assist users in discovering and applying relevant, valid promo codes through Facebook and Instagram ads. According to Meta, advertisers who’ve previously utilized this feature experienced a median reduction of 9.1% in cost per purchase of their campaigns and a median increase of 10.1% in conversions.
Ads with product tags expansion. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Then, in April, Meta will globally launch ads with product tags for all businesses, no matter whether or not they have a Shop.
Collaborative ads update. Meta is improving its Collaborative ads feature by offering advertisers more insights into performance. Additionally, Meta is testing the flexibility for advertisers to use Collaborative ads along with Advantage+ shopping campaigns.
Coming soon. This spring, Meta will launch Advantage+ Catalog ads with comprehensive reporting capabilities. This managed service solution goals to help retail media networks prove the effectiveness of ads on Meta platforms in driving sales each online and in-store.
Why we care. Staying current with the most recent promoting features and capabilities from Meta can significantly impact your success. These updates have the potential to expand your reach, enhance conversions, and provide invaluable insights to optimize your ads more effectively.
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