OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is a part of a brand new ChatGPT growth team tasked with constructing the backbone of OpenAI’s in-house paid marketing platform.
OpenAI wants to monetize free users via ChatGPT ads by 2026, according to reports. It seems that OpenAI is now starting to construct that ad-buying infrastructure so brands can run campaigns on ChatGPT. That would give advertisers access to a brand new platform with massive reach (700 million weekly users as of August).
The listing calls for constructing APIs, data pipelines, and experimentation frameworks to optimize ad spend. According to the job description:
“We are searching for an experienced fullstack engineer to join our recent ChatGPT Growth team to construct and scale the systems that power OpenAI’s marketing channels and spend efficiency. Your role will include projects similar to developing campaign management tools, integrating with major ad platforms, constructing real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives. As we’re within the early stages of constructing this platform, we’ll depend on you to design and implement foundational MarTech infrastructure that make our marketing investments more practical, measurable, and automatic. We value engineers who’re impact-driven, autonomous, and adept at turning ambiguous business goals into robust technical systems.”
Dig deeper: My AI marketing team has a professor, a author and a slick salesperson. Yours can, too.
OpenAI’s ad product could allow brands to input goals and have ChatGPT autonomously plan, buy, and measure campaigns.
Bottom line. Advertisers may soon have to determine whether to spend money on ChatGPT as a paid media channel.
A brand new revenue stream might be excellent news to funders whose investments in OpenAI give it a nominal valuation of half a trillion dollars. The company has an estimated annual burn rate of $8 billion on expected yearly revenue of $12 billion to $13 billion this yr. OpenAI’s funds were within the highlight earlier this week when chip-maker Nvidia announced it could invest $100 billion in the corporate, which is also its largest customer.
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