Augmented reality (AR) technology company, Banuba, is changing the way in which people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.”
The company announced it’s updated its virtual AI try-on platform, introducing recent features including contact lenses try-on for its Shopify plugin, one-photo eyewear digitisation, and a more streamlined onboarding flow. By expanding its Shopify plugin, Banuba customers can now access colored contact lenses, hair dye, and makeup.
One photo eyewear digitisation lets retailers create virtual glasses with a product photo helping cut production time so eyewear collections can hit the market more quickly.
As well as an improved onboarding, Banuba’s AI performance has also been tweaked, with accelerated processing and enhanced handling of bulk inventories. Art Polzunov, Product Director at Banuba, said: “Three things have kept virtual try-on from becoming a default for retailers: producing the assets, integrating into the storefront, and operating at catalogue scale. This release uses AI to remove all three. What used to require a dev team and a designer for each SKU now starts with a single product photo.”
Technology influencing consumers
In fashion, AI may also help retailers improve business performance and customer experience with personalisation being a serious driver, letting retailers tailor product recommendations. Additionally, businesses can detect counterfeit goods with AI-powered authentication tools, proving invaluable for resale platforms that handle large numbers of things.
Opticians are a sector that has embraced AI heavily. Companies like Specsavers offer virtual try-on tools available through phone cameras, letting customers see how different frames will look on their face. Technology may even remove glasses that a customer is already wearing in order that they can see the brand new frames of their place. Face shape evaluation tools are also starting to look, suggesting frames that suit a face shape.
Virtual try-ons
The plight of the high street is something we’re all aware of as more consumers turn to the web for shopping. AR and AI technology has been heavily blamed for this, but these tools aren’t recent additions to the retail world, with firms implementing AI as far back as 2008. However, the advancement of AI technology means experiences at the moment are more personalised and accessible than before, plus come at a much cheaper price than operating a physical, on-site store.
The high street is subsequently evolving. Physical shops still offer customers things technology can’t replicate, like a tactile experience and the social element, but the necessity to physically visit a store is now reduced. While virtual try-ons let customers to see an item from the comfort of their very own home, many still want confirm their decision with an in-person shopping experience.
(Image source: Pixabay, under .)
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