Influencer marketing is undergoing a serious shift. What was once a brand and social team activity has rapidly turn out to be a core lever for growth, acquisition, and measurable performance. The reason is straightforward. Platforms like Meta and TikTok proceed to reward creator-driven content, but brands need a scalable method to turn those creator assets into predictable, revenue-generating campaigns. That is precisely where The Cirqle positions itself.
Most brands still struggle with the fundamentals: identifying which creators actually drive sales, capturing and licensing content efficiently, and pushing that content directly into high-performing paid social ads. Many performance teams treat influencer as something separate from their core operation, which creates unnecessary friction. At The Cirqle, we work with corporations that wish to collapse that distance and treat creators as a primary input into their paid funnel.
Our platform is built for that. It integrates directly with Meta, TikTok, YouTube, LinkedIn, Shopify and the Facebook and Instagram Creator Marketplaces. Instead of guessing which creators might work, teams get AI-powered predictive RoAS insights backed by first party data. Instead of juggling spreadsheets and WhatsApp groups, they run end to finish workflows: creator sourcing, shipping, approvals, usage rights, licensing, and fast Partnership Ads from the identical interface. Instead of waiting days for performance data, they track revenue, CPA, CTR, and ad impact per creator in real time.
This model solves a serious bottleneck that marketers feel every quarter. Performance teams want more creative testing. Creators produce more authentic content than agencies can. But the operational load of working with dozens of creators every month normally kills the scalability. By automating the workflow and linking creator output on to paid social, brands can finally operate on the speed and precision performance marketing requires.
We see this shift across DTC, retail, and enterprise. Companies that adopt a performance first creator strategy consistently outperform people who treat influencer as a brand nice to have. The workflow becomes a flywheel: discover the suitable creators, generate fast content variations, push the winners into ads, measure the revenue, and repeat with tighter feedback loops. This is precisely what The Cirqle enables for the DMWF and MarketingTech audience.
If you wish to learn methods to operationalize this inside your individual team or see real examples of brands tripling their creative testing volume through creators, come see us at DMWF. We are hosting live demos throughout the event where we showcase AI powered creator discovery, fast Partnership Ads on Meta and TikTok, and our performance analytics suite that tracks revenue per creator in real time.
See us at our booth at DMWF Europe (25-25 November, RAI Amsterdam) and join Steven Lammertink’s & Sven Bosschaart’s (CEO Zelesta) session on scaling performance through creator generated content.
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