A flashy portfolio isn’t going to chop it on the subject of gaining more ecommerce clients. Agencies have to prove their expertise in driving online sales and reveal an understanding of the unique challenges ecommerce businesses face. From navigating seasonal trends to optimizing conversion rates, ecommerce brands need partners who can deliver results.
It’s never a great feeling when your team spends hours crafting a pitch deck for a possible client only to be ghosted after the primary meeting. It’s frustrating but all too common.
In fact, 34.3% of promoting agencies say client acquisition is their top challenge.
If you’re seeking to secure more ecommerce clients in 2025, you’re not alone. But the excellent news? With the precise strategies, your agency will stand out in a crowded industry and attract businesses desperate to grow their online sales.
Here’s easy methods to make it occur.
5 Ways To Get More Ecommerce Clients
Your agency needs a proactive approach tailored to ecommerce clients’ specific needs to draw them. For example, ecommerce brands are searching for agencies to assist them scale operations and improve customer retention.
Here are five actionable ways to get more ecommerce clients in 2025.
1. Leverage Social Proof and Reviews
Social proof is a robust tool, especially in the ecommerce industry, where reviews make or break a brand. Collect testimonials and reviews from past or current clients that talk to your expertise in ecommerce. Video testimonials are especially effective as they construct trust and credibility.
Don’t forget to focus on awards or recognition your agency has received. Promote these reviews across your website, case studies, and social media channels. Potential clients wish to see that others in their industry have benefitted out of your services, making them more more likely to reach out.
2. Partner With Complementary Businesses
Forming partnerships with businesses that serve ecommerce clients could be a win-win strategy. Look for web development firms, logistics corporations, and even ecommerce platform consultants that don’t offer marketing services. By partnering with these businesses, you may create a referral exchange or bundle services to supply greater value to their clients.
For example, if an online developer has a client launching a brand new store, they might recommend your agency for marketing support, and you can return the favor by referring clients who need website design help. These collaborations expand your reach into recent networks and position your agency as a trusted partner in the ecommerce ecosystem.
3. Inbound and Outbound Marketing
An effective mixture of inbound and outbound marketing can keep your sales funnel consistently filled.
Inbound marketing efforts like search engine optimisation, blogging, and lead magnets attract ecommerce businesses looking for solutions online. For example, making a blog post about “5 Common Ecommerce Marketing Mistakes (and How to Avoid Them)” positions your agency as a knowledgeable partner.
Outbound strategies like cold emailing, LinkedIn outreach, and paid ads complement your inbound efforts by reaching businesses that will not be actively looking but are ripe for conversion. Together, these approaches ensure that your agency stays visible and relevant.
4. Networking and Speaking Engagements
Face-to-face connections still matter in the digital world, especially when constructing trust with potential clients. Attend ecommerce-focused conferences, trade shows, and industry meetups to network with business owners. Better yet, secure a speaking spot to showcase your agency’s expertise on topics like driving ecommerce sales or managing ad spend efficiently.
Speaking engagements position you as an authority and will let you engage directly with decision-makers. Even if you happen to’re just attending, personal conversations can result in referrals and future clients.
5. Implement a Referral Fee
Word-of-mouth is a timeless marketing tool, and implementing a referral fee can encourage existing clients or partners to bring in recent business.
As you may see, word-of-mouth and referrals are the largest ways agencies land clients. So, the fastest solution to land recent clients is to serve your existing clients well.
Offer a percentage or flat fee for each recent ecommerce client they seek advice from your agency. This helps to incentivize referrals and in addition deepens relationships along with your current clients.
Be transparent about how this system works and make sure the rewards are enticing enough to motivate participation. A well-run referral program can turn satisfied clients into your best advocates.
How To Keep Ecommerce Clients
Winning recent ecommerce clients is significant, but retaining them is what truly drives long-term growth in your agency. Clients stay loyal after they see consistent results and feel valued. Here’s easy methods to construct a solid foundation for lasting partnerships along with your ecommerce clients.
Set Goals
Clear, measurable goals are essential to maintaining a successful client relationship. From the outset, collaborate with clients to define objectives like increasing monthly revenue, reducing cart abandonment, or improving ad campaign ROI.
Be specific—turn vague goals like “grow sales” into actionable targets reminiscent of “increase online sales by 20% inside six months.” Revisit these goals usually to make sure they continue to be aligned with the client’s evolving needs. Clients value agencies that may provide direction and reveal progress toward meaningful outcomes.
Utilize a Checklist
Consistency is essential to delivering exceptional results, and a well-structured checklist ensures no step is missed. It also ensures every critical area is addressed. For example, ensure that you’re tracking key ecommerce metrics like average order value (AOV), conversion rates, and customer acquisition cost (CAC). Include tasks reminiscent of optimizing product pages with keyword-rich descriptions, auditing site speed, and verifying mobile responsiveness.
Communicate Regularly
Regular communication is the backbone of a powerful client relationship. Schedule weekly, bi-weekly, or monthly check-ins depending on the client’s preference—to debate performance and adjust strategies.
Use project management tools like ClickUp or Asana to maintain communication seamless and arranged inside your team. For external communication, use marketing report software like AgencyAnalytics.
Clients value transparency and ongoing updates, which reassure them that their account is a priority. Strong communication also gives clients a chance to voice concerns early, strengthening the connection.
Benchmark Results Against Competitors
Clients wish to know the way their performance stacks up against their competition. With AgencyAnalytics’ recent Insights feature, you may compare your client’s ecommerce metrics—like conversion rates and value per acquisition—against data from other ecommerce businesses in the identical industry.
This insight gives clients a clearer understanding of where they excel and where they need improvement. For example, in case your client’s conversion rate is below the industry average, you may develop targeted strategies to shut the gap. Providing these comparisons shows that your agency is proactive and focused on delivering a competitive edge.
Report on Results To Prove ROI
Proving your agency’s value consistently is critical for retention. AgencyAnalytics simplifies reporting by consolidating all key ecommerce metrics into visually engaging dashboards, reminiscent of total revenue, click-through rates, and average order value.
Use these reports to focus on successes, discover areas for improvement, and tie your efforts on to the client’s ROI. With clear, data-driven insights, clients will see the tangible impact of your work and feel confident in your ability to assist them grow.
Use a live dashboard to speak results to your ecommerce clients. Create Smart Reports and Dashboards with AgencyAnalytics in 11 seconds or less!
Key Takeaways & Summary
Growing and retaining ecommerce clients requires a thoughtful approach that blends strategy, communication, and measurable results. As mentioned earlier, client acquisition is a top challenge for 34.3% of promoting agencies, but with the precise tactics, it doesn’t should feel like a never-ending uphill battle.
Imagine a day when as an alternative of scrambling for brand new clients, your agency is fielding referrals and expanding existing relationships because clients see you as a useful partner.
Here are three key takeaways to assist make that a reality:
- Targeted Strategies To Win Clients: Use social proof to ascertain trust, construct mutually useful partnerships, attend networking events, leverage inbound/outbound marketing, and take a look at implementing a referral fee to succeed in the precise businesses.
- Strong Processes To Retain Clients: Set goals and follow detailed checklists to remain organized and consistent. Regular communication and benchmarking tools like AgencyAnalytics show clients you deliver value proactively.
- Prove Your ROI: Reporting is your agency’s likelihood to shine. Use tools that simplify and showcase metrics to tie your efforts on to the client’s success.
Focus on these strategies, and your agency will attract and retain ecommerce clients while constructing stronger, longer-lasting partnerships. You’ll transcend specializing in landing the subsequent client and turn out to be the go-to agency that ecommerce brands trust to grow their business.
No one enjoys spending long hours creating client reports. AgencyAnalytics helps marketers construct ecommerce reports that clients actually stay up for receiving.
Read the total article here
