ariMarketing News
Friday, July 18, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Starbucks bets on marketing to broader audience to support turnaround

January 29, 2025
in Video Marketing
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025, per its latest earnings report. Marketing investment is one lever the chain is pulling to stabilize the business and prime it for future growth, said CEO Brian Niccol on an earnings call this week. 
  • A subject of debate was how Starbucks is reallocating budgets from discounting into marketing. The chain is “close to doubling” its marketing spend as a percentage of revenue, explained Rachel Ruggeri, executive vp and CFO, on the decision.
  • Brand marketing designed to reach a broader consumer audience is a key a part of the chain’s “Back to Starbucks” turnaround strategy.

Starbucks’ first full quarter under recent CEO Brian Niccol showed that while the chain is struggling, with comparable store sales declining and consolidated net revenues flat compared to the prior yr, there’s a path forward for the beleaguered coffee chain.

“To be clear, these results have room for improvement, but I’m confident the disciplined investments we’re making in labor, marketing, technology and stores this fiscal yr will help stabilize the business and position Starbucks for future growth,” Niccol said on the earnings call.

Starbucks executives repeatedly called out how marketing is a component of its “Back to Starbucks” turnaround plan, which is built around reintroducing the brand, delivering higher customer experiences within the morning, reestablishing Starbucks as “the community coffeehouse” and making the corporate a greater place to work.

During the quarter, Starbucks shifted further away from discounting and unveiled marketing efforts with a broader appeal that aim to position the brand as a purveyor of premium coffee and a premium experience. 

Some of its marketing spend has been put behind the chain’s latest 30-second ad, which began airing on linear TV this past weekend. The business is a component of what Niccol called a shift into “working dollars for the brands and the brand experience.” The spot, set to The Ting Ting’s song “That’s Not My Name,” focuses on how Starbucks baristas write names and messages on customer cups, “a key point of difference” for the brand, the chief said.

The ad is the primary work from Stagwell-owned agency Anomaly, which Starbucks enlisted earlier this month to handle its U.S. creative work. The move got here just months after the chain had appointed WPP, which had established a bespoke Team Starbucks unit for the project. The initial agency appointment got here just before the chain named Tressie Lieberman as its first global chief brand officer.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How E.l.f. balances entertainment, purpose to tap into a TikTok trend

Next Post

Are you focusing on valued customers or volume customers?

Related Posts

Over half of ad buyers are using generative AI for video creation: IAB
Video Marketing

Over half of ad buyers are using generative AI for video creation: IAB

July 18, 2025
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
Video Marketing

Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

July 17, 2025
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
Video Marketing

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

July 15, 2025
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
Video Marketing

KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

July 14, 2025
‘Superman’ takes over Roku with first-to-market search integrations
Video Marketing

‘Superman’ takes over Roku with first-to-market search integrations

July 11, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Video Marketing

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

July 8, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

July 17, 2025
How CeraVe built a $2B brand by blending education and entertainment

How CeraVe built a $2B brand by blending education and entertainment

July 17, 2025
Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns

Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns

July 17, 2025
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

July 16, 2025
AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks

AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks

July 16, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.