Eagerness abounds in relation to marketers’ intention to indicate up for Super Bowl LIX on Feb. 9, 2025. Fox in the beginning of November had already sold out of all its Super Bowl promoting inventory, with a 30-second ad going for about $7 million.
Brands were quick to start unveiling their big game plans, including Skechers, which announced what might be its twelfth appearance just three months after 2024’s game. Enduring consumer interest within the Super Bowl helps explain advertisers’ excitement: The 2024 Super Bowl, broadcast by CBS, attracted an audience of over 115 million viewers.
It’s not yet clear what might be the focus of marketers’ strategies for the upcoming big game, or how ongoing experimentation around tech like generative artificial intelligence (AI) will mesh with more tried-and-true tactics like celebrity appearances, though the latter strategy has grown increasingly oversaturated.
The Super Bowl LIX halftime show, which might be headlined by Kendrick Lamar, is sponsored for a 3rd consecutive 12 months by Apple Music following a decade-long run by Pepsi. Super Bowl LIX might be played at Caesars Superdome in New Orleans.
Marketing Dive will update this tracker with the entire brand announcements within the lead-up to the large game. Be sure to ascertain in here for the newest news regarding promoting’s flashiest showcase.
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