Despite the continuing impact of tightened budgets, marketers haven’t been hesitant of their plans to point out up for Super Bowl LVIII, which is scheduled for Feb. 11, 2024. CBS had nearly sold out of all its Super Bowl promoting inventory by the beginning of November, with a 30-second ad reportedly going for between $6.5 and $7 million. The reported price tag hasn’t increased in comparison with the price of an ad for 2023’s game, a possible reflection of the state of the TV promoting marketplace, which has been underwhelming.
Advertisers’ eagerness around the massive game stems from the incontrovertible fact that consumer interest stays strong. The 2023 Super Bowl, broadcast by Fox, attracted a record-breaking audience of over 115 million viewers, up 2% from the yr prior. The Super Bowl LVIII Halftime Show, which can be headlined by Usher, is sponsored by Apple Music for a second consecutive yr following a decade-run by Pepsi.
It’s yet to be seen what can be the darling of marketers’ playbooks for the massive game, or how recent trends, particularly buzzy tech like generative artificial intelligence, could strike a balance with more traditional tactics like using celebrities. Super Bowl LVIII can be played at Allegiant Stadium in Las Vegas, a milestone that comes twenty years after town was banned from running Super Bowl campaigns, pointing to the ways sports betting has increasingly turn into a point of interest of sports marketing.
During the lead-up to the massive game, Marketing Dive will update this tracker with the entire brand announcements. Be sure to examine in here for the newest news regarding promoting’s flashiest annual display.
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