Entrepreneurship
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
NYX Professional Makeup launched a Halloween campaign, “Mon-Star Bash,” inspired by Universal Pictures’ classic movie monsters, in accordance...
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Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Lysol is running a karaoke experience to promote its new Lysol Air Sanitizer, which claims to...
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Why creator influence is primed to grow on heels of Hollywood strikes
Nature abhors a vacuum, and the twin strikes by the Writers Guild of America and Screen...
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How Champion shifted its brand name from a noun to a verb with new campaign
Champion has long been associated with sports, a popularity it built over many years manufacturing uniforms...
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McCann streamlines social, influencer services under new content studio
Interpublic Group’s McCann is consolidating its social media and influencer marketing services under a new unit,...
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How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Lowe's earlier this 12 months renewed a partnership with the NFL that originated in 2019. In...
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World Surfing League promotes finals with Candy Crush tournament
Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL)...
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Heineken combines PC with beer fridge in overture to hardcore gamers
Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles...
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Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
Nissan is souping up its long-running “Heisman House” program celebrating Heisman Trophy winners through a Zillow...
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Trolli brings multiplayer game PUBG to life with scavenger hunt experience
Trolli is dropping into the PAX West gaming convention running from Sept. 1-4 with a scavenger...
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