Entrepreneurship
How Häagen-Dazs met its $1.5M commitment to underrepresented creators
In the wake of worldwide protests against racism and police violence in the summertime of 2020,...
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DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads
As the NFL kicks off its 2023-24 season, online sportsbook DraftKings is debuting a campaign that...
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What brands should know about the FTC’s updated Endorsement Guides
The following is a guest piece by Lauren Carey, an associate at Lewis Rice LLC. The opinions...
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How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
A recurrent theme in post-pandemic marketing is that whilst consumers remain hyper-connected through digital technology, they...
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Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’
Pizza Hut on July 28 will turn a well-liked VTuber into "Teenage Mutant Ninja Turtles" character...
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Gatorade teams with Meta, The Weather Channel for summer PSA
Gatorade today (June 25) unveiled the second half of its two-part summer campaign, in line...
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TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
TikTok and FIFA have partnered to share tailored content timed to the Women’s World Cup, which...
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PepsiCo deepens soccer ties with EA Sports partnership
PepsiCo entered right into a multi-year global partnership with EA Sports Tuesday (July 11), making three...
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The Body Shop teams with HeadCount to continue purpose-driven work
The Body Shop has partnered with national nonpartisan organization HeadCount to register as many first-time voters...
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Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
Cottonelle is partnering with actor, comedian and former physician Ken Jeong to introduce a private care...
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