Entrepreneurship
TikTok launches ‘Creative Challenge’ to provide more opportunities for creators
TikTok’s adding one other way to bring creators and types together, with a recent Creative Challenge...
Read more
Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth
Pepsi is introducing a cola-infused condiment for July Fourth to shore up a positioning as the...
Read more
Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
Taco Bell has partnered with Paris Hilton for the return of the 2000s fan favorite Volcano...
Read more
Malibu joins remix trend with update of ‘The Piña Colada Song’
Pernod Ricard rum brand Malibu released a remix of “Escape (The Piña Colada Song)” as part...
Read more
Pinterest doubles down on vertical video for seasonal ad strategy
Pinterest has appointed Westbrook, a media company founded by Will Smith and Jada Pinkett Smith, as...
Read more
Heinz connects with past viral stars for new sauce drops
Heinz has enlisted past viral stars to market the discharge of six limited-time sauces which might...
Read more
Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’
Fan or not of Bravo TV’s reality show hit “Vanderpump Rules,” when news broke of a...
Read more
How legacy beauty brands are aging down to reach Gen Z
A futuristic digital science lab, Billboard-charting original songs and a computer-generated brand ambassador are just just...
Read more
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
American Eagle is channeling sunshine and coastal vibes for its latest campaign and clothing collection, teaming...
Read more
LinkedIn emphasizes the power of networking in global push
LinkedIn is launching a latest global campaign, “Find Your In,” which places an emphasis on the...
Read more
