Entrepreneurship
Coke promotes Fanta shakeup with mobile game, Gen Z creators
Fanta Orange is getting a product overhaul and accompanying integrated marketing campaign in North America as...
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How social media marketing for Super Bowl LVII performed against traditional ads
The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a...
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Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO
Jameson Irish Whiskey is selling customized cardboard cutouts called Jameson Desk Decoys to be used as...
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Olay offers Galentine Hotline for the brokenhearted
Olay and TikTok star Kat Stickler on Feb. 13 launched the Galentine Hotline, which offers relationship...
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Silk gives nepo babies milk mustaches to boost plant-based alternative
Plant-based beverage brand Silk has teamed with a handful of influencers — all of whom have...
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81% of consumers embraced influencer marketing in the past year, study finds
Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social...
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How Hollister and Forever 21 manage long-term creator relationships
NEW YORK — In the chase to win over Gen Z, retailers have increasingly turned to...
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Lay’s and Brazilian superstar Anitta power campaign with potato electricity
Lay's has teamed with Grammy-nominated artist Anitta for a Latino TV spot, "Beat of Joy," that...
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Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers
Esports giant FaZe Clan announced a multi-year partnership with luxury sports car manufacturer Porsche AG, according...
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Klarna jumps back to Y2K with help from Paris Hilton
Klarna has partnered with Paris Hilton’s 11:11 Media on a global advertising campaign starring the hotel...
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