B2B Marketing
DoorDash puts a fresh spin on family meals for Hispanic GenZers
DoorDash today (Nov. 11) launched a multicultural campaign titled “Hay DoorDash En La Casa,” per...
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How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
While direct-to-consumer (DTC) isn't any longer seen because the marketing panacea it once was — especially...
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Nielsen gets shot in the arm from MRC’s livestream accreditation
The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into...
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GroupM doubles advertiser spend on women’s sports within months
GroupM has greater than doubled its annual media spending on women’s sports following the launch of...
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WPP bounces back from tough H1 with key new business gains in Q3
WPP reported overall revenue growth of 1.4% and like-for-like revenue growth of 4.1% for Q3 2024,...
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VML unites design capabilities, talent under new studio offering
VML is uniting its design capabilities and leadership under a new studio division called Brand Design...
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Columbia revamps creative strategy with new top marketer, agency
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new...
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California Pizza Kitchen’s new agency roster arrives for milestone year
California Pizza Kitchen has lined up a new roster of agencies following a competitive review,...
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Top takeaways from Advertising Week 2024 marketers need to know
Thousands of marketers and ad industry professionals helped Advertising Week New York have a good time...
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Starbucks hands US creative duties to WPP amid turnaround push
Starbucks has handed U.S. creative duties to WPP, which is forming a bespoke unit to work...
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