B2B Marketing
How MLB is powering first-party data collaborations with Adobe
Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with latest tools...
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IPG partners with Aaru for AI-powered consumer simulations
Interpublic Group announced a strategic partnership with technology company Aaru to integrate the corporate’s artifical intelligence-powered...
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Dick’s Sporting Goods grows bets on sports content with in-house studio
Dick’s Sporting Goods is broadening its content ambitions with the launch of a brand new in-house...
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How Kroger built a sonic ecosystem into its multichannel brand platform
The Kroger Company has been within the grocery business since 1883, and for the past several...
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Nielsen moves beyond impressions to outcomes with marketplace offering
Nielsen has created a brand new Outcomes Marketplace inside its Nielsen One platform to help clients...
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IPG bets on agentic AI to streamline e-commerce optimization
Interpublic Group (IPG) has launched a brand new artificial intelligence-powered unit designed to help brands manage...
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Publicis elevates sports marketing services with Bespoke acquisition
Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, based on news shared with...
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VideoAmp builds momentum with Warner Bros. Discovery currency deal
VideoAmp and Warner Bros. Discovery (WBD) have expanded their relationship with a brand new three-year deal,...
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Volkswagen accelerates tech transformation with new digital AOR
Volkswagen of America has named technology consultancy CI&T as its digital agency of record (AOR), in...
Read morePublicis Groupe forecasts sunny H2 based on strong H1 new business gains
Publicis Groupe reported 5.9% organic growth in the course of the second quarter of 2025. Following...
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