B2B Marketing
IAB maps best practices for performance-driven CTV ads
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Comcast loops in linear TV for cross-channel programmatic ad buys
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WPP’s new AI platform offers marketing without agencies for SMBs
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Top takeaways from Advertising Week 2025 marketers need to know
Earlier this month, the marketing and promoting world descended on the Penn District in Midtown Manhattan...
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Omnicom outlines biggest synergies with IPG as mega-deal nears close
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Industry players unite to accelerate programmatic’s AI-driven future
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Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
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How DoorDash Ads balances advertiser needs with the consumer experience
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How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
It’s been nearly three years because the launch of OpenAI’s ChatGPT upended the worlds of promoting,...
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3 stats show Publicis’ AI-powered marketing strategy is paying off
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