B2B Marketing

CMOs expect their budgets to remain flat in 2025, though macroeconomic uncertainty could lead on to...

Ad tech company PubMatic unveiled a brand new platform, powered by generative artificial intelligence (AI), that provides...

Tubi positioned itself as a platform purpose-built for streaming promoting during its presentation on the Interactive...

NEW YORK — Google promoting is getting an even bigger injection of retail media data, the...

Only 13% of name marketers and creatives view their corporations as “risk-friendly” in the case of...

Circana announced Thursday the appointment of Cara Pratt as president of world retail and media, a...

Publicis Groupe has acquired the four-year-old sports and culture agency Adopt, according to a press release....

WPP reported revenue less pass-through costs, a vital measure of agency health, dropped 2.7% on a...

TV outcomes measurement company Edo has a brand new tool that allows marketers to leverage its...

   Gopuff today (April 24) announced a partnership with Koddi, a retail and commerce media technology...