B2B Marketing
Publicis acquires Lotame to fortify data-driven marketing position
Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of...
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How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching...
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WPP strikes cautious note as macroeconomic uncertainty intensifies
WPP saw like-for-like revenue less pass-through costs, an indicator of organic agency growth, decline 1% yr...
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R/GA goes indie, pivots to ‘recent age’ marked by AI, consolidation
Interpublic Group (IPG) sold creative innovation company R/GA to private equity firm Truelink Capital, per a...
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Disney, Paramount link with VideoAmp’s new cross-screen planning tool
Media measurement company VideoAmp has unveiled VXP, a tool designed to assist marketers reach and track...
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IHOP in-houses creative as part of bid to return to cultural relevance
IHOP has performed a number of marketing stunts over time to catch consumer attention, including swapping...
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Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms
Apart from the Philadelphia Eagles, one in every of the massive winners of Super Bowl LIX...
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The ultimate creative snack pack: in-house and external agencies
The world of selling is in constant flux. New technology and AI are gaining momentum, consumers...
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Adobe secures data collaborations between brands, publishers with new tool
Adobe today (Feb. 20) announced the final availability of an offering that allows brands and publishers...
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Welch’s CMO on shaking off staid marketing, embracing experiential
Welch’s marketing has seen a gear shift lately, with the packaged foods marketer once known for...
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