B2B Marketing
Columbia revamps creative strategy with new top marketer, agency
Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new...
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California Pizza Kitchen’s new agency roster arrives for milestone year
California Pizza Kitchen has lined up a new roster of agencies following a competitive review,...
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Top takeaways from Advertising Week 2024 marketers need to know
Thousands of marketers and ad industry professionals helped Advertising Week New York have a good time...
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Starbucks hands US creative duties to WPP amid turnaround push
Starbucks has handed U.S. creative duties to WPP, which is forming a bespoke unit to work...
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Advertisers see data standards strategies as critical, but confidence lacks
The majority (86%) of advertisers agree that having a data standards practice is critical to...
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IAS tests tool for brand-safe ad placements on Meta’s platforms
Media measurement company Integral Ad Science has developed a product it claims offers a more granular...
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How United Airlines brought Kinective Media to market — and what’s next
NEW YORK — United Airlines in June unveiled Kinective Media, billed because the airline industry’s first...
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Why Mountain Dew refreshed its visual identity for a new era of marketing
Mountain Dew is returning to the mountains with a revamped visual identity, in response to information...
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PepsiCo Foods creative chief on in-housing and ‘borderless’ content
NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance...
Read moreA marketer’s guide to Advertising Week New York 2024
Thousands of marketers will descend on the Penn District in Midtown Manhattan for Advertising Week New...
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