B2B Marketing
How Google’s move to retain cookies will impact digital advertisers
The following is a guest piece by George London, chief technology officer of brand name analytics...
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Back-to-school 2024: How brands can win younger consumers as uncertainty endures
This 12 months’s back-to-school season is shaping as much as hit marketers with one more dose...
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Roku adopts Trade Desk’s UID2 to enhance audience targeting
Roku will adopt The Trade Desk’s Unified ID 2.0 (UID2) audience identity product to enable more...
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Experian launches retail media solution for networks seeking richer data
Experian unveiled a latest solution designed to assist retail media networks improve identity resolution, ad targeting...
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Yelp boosts ad offerings for national and multi-location businesses
Yelp has introduced a set of latest ad services designed to assist national and multi-location...
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How Albertsons’ retail media business is incorporating AI, in-store tech and more
As grocers look to ramp up retail media capabilities, Albertsons has been working over the past...
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And just like that, Google won’t be deprecating cookies. What now?
Google has modified course once more, announcing that it can explore a “latest path” around online privacy...
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Kellanova expands partnership with IPG to accelerate brand growth
Kellanova, the marketer of snacks including Pringles, Pop-Tarts, Cheez-It and more, has expanded its partnership with...
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How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
“Deadpool & Wolverine” is poised to interrupt box office records when it hits theaters this Friday (July...
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Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
Media.Monks on Thursday became the most recent company to rebrand in an effort to raised engage...
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