B2B Marketing
WPP brings back data hotshot Brian Lesser to lead GroupM
WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl,...
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Publicis raises outlook as new business wins keep rolling in
Publicis Groupe saw organic growth increase 5.6% 12 months over 12 months in Q2, with net...
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Hershey hands US media duties to Publicis, adding to agency’s win streak
The Hershey Company has chosen Publicis Groupe to handle its U.S. media duties following a review...
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Omnicom unveils ArtBotAI to drive digital content at scale
Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its...
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6 campaigns that signaled a creative resurgence in H1 2024
Creativity showed signs of emerging from a dark period during 2024’s first half as marketers shook...
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Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut
Häagen-Dazs has appointed Nice&Frank as its creative agency of record (AOR) within the U.S., in keeping...
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GroupM taps McDonald’s CX maven to lead Wavemaker US
GroupM has appointed Alycia Mason as CEO of its Wavemaker U.S. agency, effective at the tip...
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Forrester: 91% of US ad agencies are currently using, exploring generative AI
Ninety-one percent of U.S. promoting agencies are either currently using (61%) generative artificial intelligence (AI)...
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WPP promises brands ‘exponentially more content’ with AI Production Studio
WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images...
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Havas preps for future with hefty tech investment, integrated communications
Havas will invest 400 million euros, or greater than $429 million, over the following 4 years...
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