B2B Marketing
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
Carl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, in response...
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ANA bows new cross-media measurement unit, Aquila
The Association of National Advertisers (ANA) has announced a new entity, Aquila, that's being established...
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Albertsons aims to remove silos as retail media, connected TV converge
Albertsons Media Collective announced Thursday the launch of Collective TV, which is able to provide advertisers...
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Uber expands Journey Ads to programmatic buyers across Rides app
Uber’s promoting division announced that it's going to now enable programmatic buyers to access its...
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United Airlines takes flight with airline industry’s first media network
United Airlines unveiled Kinective Media by United Airlines, a media network that uses travel behavior data...
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Omnicom consolidates global production under one banner
Omnicom is bringing its global production capabilities together under one unit in a bid to streamline...
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Advocacy group taps creators to call for gender equality in ad industry
Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to...
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Toyota turns review into music video for ‘vibe’-heavy Camry campaign
Toyota is highlighting the all-hybrid 2025 Camry with a recent campaign, entitled "It's a Vibe," per...
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Dentsu now expects global ad spend to reach 5% growth in 2024
Dentsu released a revised global promoting forecast and now expects ad spend to grow 5% in...
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Dollar General picks Criteo to boost retail media offering
Dollar General Media Network (DGMN), the retailer's media arm, has partnered with commerce media company Criteo...
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