B2B Marketing
WPP integrates Anthropic’s tech to further generative AI transformation
WPP has partnered with Anthropic to bring the buzzy artificial-intelligence startup’s latest Claude family of AI...
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Dentsu doubles down on integration strategy as Q1 revenues decline
Dentsu Group reported a worldwide organic revenue decline of three.7% to $183.8 billion (¥286.4 billion) for...
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Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan now has 40 million monthly lively users, with greater than 40% of all...
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Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
Gap Inc. has retained Omnicom Media Group (OMG) as its cross-brand media agency of record, in...
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Inside Expedia’s plan to be the world’s travel media network
Expedia today (May 14) at its annual Explore partner event revealed a travel media network that...
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BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Independent agency BarkleyOKRP has acquired performance media and marketing technology company Adlucent from Advantage Solutions, according...
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Omnicom shakes up Sparks & Honey amid Omni platform push
Omnicom is aligning cultural insights consultancy Sparks & Honey closer to Omnicom Media Group (OMG) amid...
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Why video is key to Roblox’s evolving advertising strategy
While hype across the metaverse is dying, a number of the key players viewed as shaping...
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WPP lags agency peers amid China, tech spending pullbacks
WPP saw revenue decline 1.4% year-over-year in Q1, according to expectations, in keeping with an earnings...
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Warner Bros. Discovery unveils first-party data platform to unify video
Warner Bros. Discovery has launched a proprietary first-party data platform, called Olli, that may power a...
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