B2B Marketing
Cookies get another stay of execution — but have marketers already moved on?
Oops, they did it again: Google has — for the third time — delayed the death...
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Firehouse Subs deepens agency bench to ignite ‘creative firepower’
Firehouse Subs is stepping beyond a single-agency model for the primary time since its founding in...
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Omnicom’s bets on precision marketing contribute to growth bump
Omnicom Group saw reported revenue climbed 5.4% year-over-year in Q1 to $3.63 billion, according to an...
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IPG, Zefr address social media misinformation with new tools
IPG Mediabrands and data platform company Zefr are extending an existing relationship to assist brands avoid...
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J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
Back in 2018, The J.M. Smucker Company reimagined its entire marketing model, realigning internal teams around...
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WPP and Google partner to integrate martech and gen AI tools
WPP and Google announced a recent collaboration model on the Cloud Next ‘24 conference in Las...
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Publicis credits new business tailwinds, tech rebound for continued strength
Publicis Groupe saw net revenue up 4.9% from the year-ago period to three.23 billion euros (roughly...
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Meet the agency behind some of CPG’s splashiest brand refreshes
What do kosher food brand Manischewitz and plant-based pioneer Impossible Foods share in common? Beyond filling...
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On-site search data comes to CTV planning via Captify, Magnite deal
Captify and Magnite are partnering to enable advertisers to use data from the search bar on...
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Snap expands perks for ‘leaned in’ agency partners with new program
Snap is seeking to deepen its relationship with agencies that already depend on Snapchat through a...
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