B2B Marketing
How marketers can navigate the legal pitfalls of generative AI
WASHINGTON — Generative AI stays at the center of conversations in the worlds of technology and...
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Deloitte Digital rebrands itself to show off new generative AI tool
Deloitte Digital unveiled a world rebrand of its company that's powered by generative artificial intelligence (AI),...
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How Home Depot is renovating its retail media network to reach more advertisers
Retail media is primed to be an adland priority in 2024 as networks proceed to proliferate...
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Manischewitz rebrands to extend appeal beyond kosher aisle
Manischewitz is rebranding to extend its appeal beyond the kosher aisle to mainstream audiences, according to...
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Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Accenture will co-develop industry-specific solutions for creating personalized content at scale and reworking content supply chains...
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Merkle blends AI, human interaction for Intelligent Messaging tool
Merkle launched a latest messaging solution called Intelligent Messaging that blends artificial intelligence (AI) assistance and...
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McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
Consumer intelligence company NielsenIQ (NIQ) has partnered with McDonald’s USA for a recent Cultural Resonance...
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Inside NBCUniversal’s plans to turn TV into a performance marketing channel
NBCUniversal today (March 20) continued its efforts to reveal the way it plans to bring TV...
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How to tackle measurement as Google rolls out open-source marketing mix modeling
With the death of third-party cookies underway, the pressure is on marketers to adopt latest solutions...
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Epsilon partners with Comscore for contextual ad program
Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media...
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