B2B Marketing
Pacsun unites commerce channels with first-party data solution
Pacsun is seeking to unify the commerce experience across brick-and-mortar stores, e-commerce and social commerce channels...
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Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
UPDATE: March 11, 2024: Amazon defended its DSP and said the platform makes it easier for...
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Independent agencies Barkley, OKRP merge
Independent agencies Barkley and OKRP have merged to change into one in all the biggest independent...
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UTA buys Gen Z-focused consultancy amid marketing services expansion
UTA has acquired Gen Z-focused consultancy JUV Consulting to form Next Gen, a practice under its...
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IPG integrates Adobe’s AI-driven GenStudio content creation platform
Interpublic Group is the primary company to integrate Adobe’s GenStudio into its own marketing technology platform,...
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WPP feels pinch of tech pullback as AI strategy comes into focus
WPP saw like-for-like organic revenue up 0.3% in Q4, with U.S. performance hindered by cuts from...
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Mod Op acquires RTO+P for more creative firepower
Digital marketing agency Mod Op has acquired Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P),...
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Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
The marketer of Welch’s Fruit Snacks has named Gut Miami its creative agency of record (AOR)...
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ANA: Marketing workforce diversity slips, reversing yearslong trend
Ethnic representation amongst marketers dropped last yr, reversing a yearslong trend that saw diversity on an...
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Ikea defies ‘don’t try this at home’ in debut creative from McCann
Ikea unveiled its first global marketing campaign with a theme of affordability and preserving a way...
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