B2B Marketing
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines...
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How Burger King’s AI-generated Whoppers reflect the brand’s heritage
In 1974, Burger King rolled out its iconic "Have it your way" slogan with a jingle...
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Google’s cookie deprecation plans draw fresh watchdog pushback
UPDATE: February 6, 2024: A Google spokesperson provided the next comment to Marketing Dive following this...
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J. Crew awards media AOR duties to PMG following Madewell success
J. Crew has appointed PMG as media agency of record (AOR), with an eye fixed on...
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NBCU streamlines premium CTV ad buys at local level for auto brands
NBCUniversal launched a tool designed to assist local automotive advertisers buy premium connected TV (CTV) video with...
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Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
ABC viewers might feel a way of déjà vu on Friday (Feb. 2) as Lay’s runs a...
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Dentsu adds new AI tools in expansion of AWS partnership
Following a trial period, Dentsu is expanding its generative artificial intelligence (AI) capabilities through the use...
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Ocean Spray reveals first major brand overhaul in 20-plus years
Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in greater than...
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What Apple’s adoption of RCS for iPhones could mean for marketers
After years of resistance, Apple might be adopting the RCS (Rich Communication Services) standard on iOS...
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Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI
Publicis Groupe will invest 300 million euros (about $325 million) over the following three years to...
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