B2B Marketing
What marketers can expect as Google rolls out conversational AI in search ads
Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini...
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LiveRamp boosts data clean room capabilities with Habu acquisition
Data collection company LiveRamp is acquiring data clean room software provider Habu in a money and...
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Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins
Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to boost cross-channel data interoperability,...
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How generative AI could solve the cookie deprecation puzzle in 2024
It finally has begun: On Jan. 4, Google disabled third-party cookies for 1% of Chrome, or...
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Disney ties mood to messaging with contextual ads amid ad-tech roll-out
Correction: A previous version of this story misstated the launch date for the Hulu on Disney+...
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Instacart seeks off-site retail media scale with Google Shopping ads pact
Instacart is pitching advertisers on Google Shopping ads enhanced by its own retail media data as...
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8 predictions for 2024 as marketing seeks a new normal
Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way...
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IPG sells Hill Holliday, Deutsch New York to marketing services upstart
Interpublic Group (IPG) has sold creative agencies Hill Holliday and Deutsch New York to Attivo Group,...
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NBCU unveils AI-fueled tech to streamline cross-platform ad planning
NBCUniversal today (Jan. 8) announced the launch of an AI-driven, cross-platform media planning and activation solution called...
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Snap names Samba TV measurement partner in pitch to entertainment advertisers
Snap has named data and measurement provider Samba TV as a preferred measurement partner to...
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