B2B Marketing
Geico thaws Caveman on road to the Super Bowl
Geico is bringing back its iconic Caveman in a recent business titled “The Nightmare,” per details shared...
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In-house agency sophistication rises, output improves: survey
Over one-fifth (21%) of brands are considering constructing an in-house agency, up from 17% that reported...
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Peacock’s first exclusive NFL game will go commercial-free for a quarter
NBCUniversal will air a commercial-free fourth quarter during an upcoming NFL broadcast, the first ever for...
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Oreo sets Super Bowl return a decade after watershed Twitter play
Oreo is returning to the Super Bowl over a decade after its big game debut, in...
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Kargo adds 3 minority-owned publishers to amplifier program
Kargo has added three recent publishing platforms — Gold House, equalpride and PinkNews — to its Multicultural Content...
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Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns
Marketing chiefs are expected to ramp up expenditures on talent specializing in generative artificial intelligence (AI)...
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Trivago introduces brand refresh with ads localized with help from AI
Hotel search site Trivago is launching a brand refresh and accompanying ad campaign because it looks...
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YouTube reinforces brand safety for growing Shorts format
YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify...
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Forget Gen Z: MoonPie targets extraterrestrials in need of a treat
MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, in accordance...
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Papa Johns taps The Martin Agency, Carat in agency shakeup
Papa Johns today (Dec. 12) announced the appointment of The Martin Agency as its national creative...
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