B2B Marketing
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
IPG Mediabrands has signed on as the primary major agency holding company to work with Amazon...
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Dentsu: Ad market to grow 4.6% as brands priortize attention over reach
Global promoting spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate...
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What Coca-Cola’s generative AI experiments mean for the brand’s future
In the yr since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across...
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Globant’s deal for Gut points to challenges facing independent agencies
Creative agency Gut has been a breakout success, attracting big brand clients and winning multiple Cannes...
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Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
Bath & Body Works launched a recent creative platform that encourages busy consumers to take a...
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Denny’s names Mindshare, Finn Partners new AORs
Denny’s this week has appointed two new agency partners, naming Finn Partners its public relations and brand...
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RTB House turns to generative AI to improve programmatic precision
RTB House unveiled a recent generative artificial intelligence (AI) solution that leverages first-party publisher data to...
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Ad industry ‘not even close’ to realizing net-zero goals, report says
Ad Net Zero said that the promoting industry is producing mixed leads to efforts to reduce...
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GroupM, Google launch post-cookie readiness program as deprecation nears
GroupM launched the primary global post-cookie technology readiness program in partnership with Google Chrome, based on...
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How generative AI can bolster organic search strategies for insurance companies
The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life....
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