B2B Marketing
IPG Q3 revenue below expectations
Interpublic Group recorded $2.68 billion in total revenue, including billable expenses, for the third quarter of...
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How General Mills refreshed its fruit snack brands to fend off disruptors
NEW YORK — Big brand refreshes have been in vogue this 12 months, a trend that’s...
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How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
NEW YORK — This summer, Google was the topic of two Adalytics reports that alleged the...
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Stagwell acquires Left Field Labs as it doubles down on AI transformation
Stagwell has acquired Left Field Labs, a 15-year-old agency that has made a reputation for itself...
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Publicis extends winning streak as data-driven services provide windfall
Publicis Groupe experienced one other run of growth within the third quarter, with organic revenue up...
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How Meta, TikTok ad-free tiers could impact advertiser budgets
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Dentsu, VideoAmp guarantee audience across major publishers
Dentsu and VideoAmp today (Oct. 12) announced an activation that permits Dentsu's U.S. media agencies to...
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Why Momentum is betting machine learning can upgrade experiential
Momentum Worldwide, an experiential agency inside Interpublic Group (IPG), is betting that artificial intelligence (AI) and...
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PMG sharpens CTV, OTT expertise with Camelot acquisition
Digital marketing and technology firm PMG has acquired Camelot Strategic Marketing & Media, one in all...
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Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world
Ore-Ida, the frozen potato brand owned by Kraft Heinz, launched its first ad campaign in five...
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