B2B Marketing
Microsoft debuts platform to help retailers launch and scale an ad business
Microsoft has rolled out a latest product, Microsoft Advertising Network for retailers, designed to help retailers...
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Kimberly-Clark hands US media duties to Publicis amid digital transformation
Kimberly-Clark is handing U.S. media-planning and -buying duties to Publicis Groupe, which is organising a dedicated...
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Lexus aims to reach ‘latest modern family’ with TX crossover rollout
Lexus is taking a multicultural approach to marketing its latest TX three-row crossover SUV to engage...
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ISpot.tv earns first-ever MRC accreditation as measurement battle heats up
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to discover, confirm and track...
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Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
Fruit of the Loom is bringing back its fruit-themed mascots with a much bigger deal with...
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Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have...
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Magna: Digital continues to lead ad spend growth
The outlook for promoting continues to improve, as U.S. second-quarter ad spending grew 4.4% over the...
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Ikea streamlines global brand marketing under IPG’s McCann
Ikea franchisee Ingka Group has named Interpublic Group’s McCann as its first global brand marketing partner, a...
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Toyota unifies multicultural, mainstream messaging in multi-agency campaign
Toyota enlisted multiple agencies to craft creative in support of the rollout of its recent Grand...
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Digital media forecast to lead U.S. ad industry growth in 2023
The U.S. promoting industry will grow 5% in 2023 to $360 billion and increase one...
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