B2B Marketing
Global ad spending on track to top $1T for first time, WARC says
Global promoting spending will grow 4.4% in 2023 and one other 8.2% in 2024, which can...
Read more
Buffalo Wild Wings bows CGI buffalo character as part of creative refresh
Buffalo Wild Wings is attempting to clean up its brand with a recent campaign starring a...
Read more
Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
As cookies head toward the exit door and consumer privacy stays at the forefront of selling...
Read more
GroupM cracks down on MFA sites amid push for programmatic cleanup
WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections...
Read more
TikTok enables new search ad functionality for marketers
TikTok announced a new functionality for marketers allowing for ads to look as a part...
Read more
Marketers ramp up social spending as ROI prospects improve, survey says
Marketers are turning the taps back on for social media, with 51% of media decision-makers on...
Read more
Comscore, ANA’s SeeHer develop gender equality insights tool
SeeHer, the Association of National Advertisers’ (ANA) organization for gender equality in media, and Comscore have...
Read more
Campaign Trail: Adidas takes football off the pitch to elevate female stars
Campaign Trail is our evaluation of a few of the best latest creative efforts from the...
Read more
WPP tunes into Spotify’s first-party data with new global partnership
WPP and Spotify have struck a global partnership that may provide the world’s largest ad-holding group...
Read more
WPP posts H1 growth amid US weakness
WPP’s revenue for the primary half of 2023 grew 6.9% year-over-year for a complete of $9.2...
Read more
