B2B Marketing
Why IPG is betting quantum computing can reduce agency complexity
The marketing world is about to enter the quantum realm, and no, it’s not a CGI...
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Jeep owner Stellantis appoints first AOR for reaching Black audiences
Stellantis North America, the automaker behind brands including Jeep, Chrysler and Dodge, has appointed TKT &...
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How Kroger’s in-housing push aims to raise the retail media bar
Kroger Precision Marketing (KPM), the retail media unit of grocery giant Kroger, today (June 28) announced...
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Uber boosts advertising sales pitch with help from Omnicom
Dive Brief: Uber’s advertising division announced a partnership with Omnicom Media Group (OMG) to wed its...
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Ad Net Zero sets new guidelines for sustainable media partners
Ad Net Zero supporters, each within the U.S. and internationally, will now be required to set...
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Albertsons proposes retail media standards for industry at crossroads
Albertsons Media Collective, the retail media unit of grocery giant Albertsons, today (June 22) announced a...
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Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared
Advertising agencies will replace 7.5% of jobs with automation by 2030 amid the rise of generative...
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Brandtech Group acquires AI SaaS platform Pencil
The Brandtech Group has acquired generative artificial intelligence (AI) and distribution platform Pencil, in line with...
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ANA: 15% of programmatic ad spend is wasted on click-bait websites
Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from...
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Smirnoff’s big brand strategy shakeup is all about inclusion
Smirnoff is enacting the largest change to its brand platform in greater than a decade with...
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