B2B Marketing

Hoka is introducing its largest global integrated marketing campaign to date after recently surpassing $1 billion...

Walmart Connect, the retailer’s promoting network, is reporting results above benchmarks for key performance indicators in test-and-learn...

Accenture will invest $3 billion over three years in its data and AI practice to help...

Impossible Foods launched two recent national promoting campaigns timed to summer, based on a press release....

Serviceplan Group, Europe’s largest partner owned independent agency network, is expanding its U.S. footprint and opening...

Global promoting spending in 2023 is predicted to grow 5.9% for a complete of $874.5 billion, a...

Publicis Groupe is joining an industry coalition that promotes the responsible and transparent use of artificial...

The Brandtech Group, formerly You & Mr. Jones, has acquired 100% of 18-year-old digital media and marketing...

Heinz is unifying its global creative strategy under one brand platform for the first time in...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications...