B2B Marketing

Ad spending on TV throughout the upfronts, when advertisers commit prematurely to spending a certain quantity...

Among marketers, 82% now use an in-house agency, according to recent research from the Association of...

Using audio to cement a marketing message is as old, a minimum of, because the jingle...

The following is a guest piece by Beth Egan, associate professor of promoting at Syracuse University’s...

  YouTube is introducing recent promoting capabilities for its short-form video offering, Shorts, in response to...

WPP reported an 11.9% increase in overall revenue and a 4.9% increase in like-for-like revenues for...

Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the primary quarter to...

The metaverse goes full glam this summer with the first-ever Metaverse Beauty Week, a five-day festival...

The Coca-Cola Company called out a growing reliance on digital marketing initiatives to attach with consumers...

The National Football League has named Horizon Media as its global agency of record for strategy,...