B2B Marketing

Publicis Groupe is now the second-largest ad-holding group by revenue, CEO Arthur Sadoun said in a...

The road to diverse representation amongst marketing suppliers could also be paved with good intentions, but...

Wingstop has named Stagwell’s 72andSunny its creative agency of record (AOR), concluding a review process that...

Horizon Media, PMG, and Wpromote have signed on as official independent agency partners with Reddit, in...

General Mills is broadening its efforts to detect misinformation online amid heightened concerns across the impact...

Omnicom’s TBWAWorldwide has acquired Dark Horses, a U.K.-based sports marketing agency, based on a press release....

Popeyes selected McKinney as creative agency of record after an RFP process, according to a press...

WASHINGTON, DC — Late last month, Iowa became the sixth state to pass consumer data privacy...

With the adoption of generative artificial intelligence (AI) solutions growing, consumers are valuing brands that prioritize...

A branded reality show, a virtual restaurant and soda experiments starting from nitro-infused cola to Peeps...