B2B Marketing
WPP CEO considers AI’s potential for agencies
WPP reported revenues increased 12.7% for a total of $17.3 billion (14.4 billion British pounds) during...
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38% of marketers shift strategy from customer acquisition to loyalty
Marketers are showing limited optimism about the year ahead, with three in 10 of those surveyed...
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What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?
NEW YORK — For several years, NBCUniversal (NBCU) has embraced the role of pathfinder for media...
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DDB taps AI to quickly produce creative proposals
DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a...
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AOR model declared ‘dead’ as brand needs diversify beyond creative, media
New business wins increased 11% for creative and media agencies globally in 2022, but the value...
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P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Artificial intelligence (AI) and algorithms are increasingly key pieces of technology for Procter & Gamble (P&G)...
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Coke joins AI hype train in search for next-gen creative capabilities
Coca-Cola is the first marketer to take advantage of a new partnership between management consultancy Bain...
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Apple launches Business Connect, names partners as advertising ambitions intensify
Apple launched Apple Business Connect, a new feature that allows businesses to customize the way...
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P&G touts big savings from fabric care in-housing strategy
Procter & Gamble has increased marketing efficiency by in-housing media functions for some of its business...
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Horizon’s sports arm bets on pickleball with tournament launch
Horizon Sports & Entertainment (HS&E) has partnered with InsideOut Sports & Entertainment and Hard Rock to...
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