B2B Marketing
Data clean room craze raises new questions about access, interoperability
Data clean rooms (DCRs) are a priority area for many marketers in 2023, but raise tough...
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Agencies, consultancies step up metaverse investment, experiments
Accenture has made a strategic investment in Forma Vision, a provider of livestreamed video technology that...
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Publicis Groupe’s data and tech bets pay off with strong growth
Agency holding firm Publicis Groupe recorded 10% organic growth in 2022 and a strong end to...
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Omnicom eyes AI as means to eliminate mundane agency work
Omnicom Group beat expectations on organic revenue in the fourth quarter, up 7.2% year-over-year, according to...
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IPG fills key growth role with omnichannel lead from Accenture
Interpublic Group has hired Jeriad Zoghby as chief commerce strategy officer, according to a company release....
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4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
UPDATE: Jan. 31, 2023: IAB CEO David Cohen responded to the 4A’s and ANA joint statement over...
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Many brands are ‘reluctant buyers’ of ads on retail media networks
While marketer interest in retail media networks shows no signs of slowing, 88% of brands...
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ChatGPT might change advertising — but it won’t revolutionize it
Since debuting last November, OpenAI's ChatGPT has captivated the ad industry and beyond with an ability...
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NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau...
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WPP strengthens Salesforce expertise with Fenom Digital acquisition
WPP has acquired digital transformation agency Fenom Digital, which will become a part of Wunderman Thompson’s...
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