B2B Marketing

Dunkin’ plans to name Leo Burnett its lead creative agency, clouding current partner Anomaly’s future with...

Lowe’s is in-housing operations and sales for its retail media network, effective Jan. 31, according to...

Social media platform Pinterest announced a partnership with LiveRamp Data Hub in order to establish clean...

Horizon Sports & Experiences (HS&E), which launched under Horizon Media in November, has signed NBA Entertainment,...

  Ad spend for the month of November reached $9.4 billion, making it the top-performing month...

Three-quarters of executives at media agencies ranging in all sizes say overall advertiser spending will remain...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according...

Keurig Dr Pepper is defending its search process for a new public relations agency following industry...

The “new normal” promised for 2022 after a few harried pandemic years has proven to be...

The first broadcast of a new award ceremony celebrating African-American achievement in arts, culture and society...