B2B Marketing

IPG Mediabrands has partnered with Scope3 to enhance how the media buying agency measures and reduces...

Horizon Media unveiled a fully integrated sports marketing and experience agency covering a range of functions,...

Despite recessionary warnings sounding ahead of the holidays and brands tightening their belts, one area of...

Paramount Global’s advertising sales arm has been restructured, according to media reports. Led by John Halley,...

Advertisers around the globe are reassessing their media spending in a downturn, though some regions aren’t...

An agency within Interpublic Group is advising clients to put a temporary hold on running ads...

Dive Brief: Havas Media Group (HMG) North America and Samba TV are partnering to integrate Samba’s...

Ford named Wieden + Kennedy as its lead global creative and brand strategy agency, shifting work...

Interpublic Group (IPG) saw organic revenue, a key measure of agency health, up 5.6% year-on-year in...

NEW YORK — Inclusive marketing helped improve the performance of Best Buy’s annual esports and gaming campaign,...