B2B Marketing
What to expect at Advertising Week: More meeting space and metaverse buzz aplenty
Advertising Week New York kicked off earlier today (Oct. 17) with thousands of professionals from the brand,...
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WPP acquires Passport to boost integrated programs for brands
WPP has acquired Southern California-based brand design agency Passport Brand Design, according to a news release....
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Group pressing for greener advertising appoints US lead amid market expansion
Ad Net Zero, an organization focused on reducing advertising’s carbon footprint, has appointed a lead for...
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IPG strengthens Salesforce know-how with RafterOne acquisition
Interpublic Group (IPG) has acquired RafterOne, an e-commerce solutions provider focused on Salesforce, per a press...
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FuboTV reports success for advertisers using Unified ID 2.0
FuboTV has seen improved performance among advertising campaigns transacted through The Trade Desk’s Unified ID...
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How Gen Z breaks marketing’s cultural mold
As the first generation to grow up with the internet everywhere and easily at its fingertips,...
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As gaming attracts mixed-age audiences, advertising gets complicated
Adults and children count themselves among the fans of the 23-year-old show “SpongeBob SquarePants,” which helps...
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Omnicom launches online retail practice as clients seek full-funnel view
Omnicom Group is strengthening its e-commerce arm with the launch of Transact, a practice dedicated to...
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Why Sonic drove away from in-car commercials for its latest campaign
Sonic Drive-In today (Sept. 26) launched a new advertising campaign, "Mmm. Sonic," that offers an imaginative, dreamlike...
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Roku enlists agencies to help small businesses with streaming ads
Roku has launched a certified partner program that will run through its OneView platform and is...
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