B2B Marketing

Disney Advertising and The Trade Desk have expanded their partnership to integrate Disney's Audience Graph with...

Peloton dropped a new ad that features actor Chris Meloni working out in the buff. The...

Accenture has acquired The Stable, an agency that helps brands manage their digital commerce initiatives, to...

After two years of increased e-commerce transactions, understocked toilet paper shelves and shopping disruptions resulting from...

Interpublic Group of Companies (IPG), Omnicom Group and Publicis Groupe raised their 2022 outlooks in their...

WPP's GroupM on July 19 announced a global carbon measurement framework that it will use to...

Ad spending in the year’s second half is expected to be 7% higher than what marketers...

Nike has selected PMG and Initiative to handle its media business, the company said in an...

Walmart has added several API partners to its Walmart Connect retail media network, according to a...

Maximum Effort Productions and sports-first live TV streaming platform FuboTV said today (Aug. 8) that they are...