B2B Marketing
Planet Fitness walks back bespoke Publicis team
Less than a year after consolidating its $200 million business with a bespoke Publicis unit, “Team...
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Omnicom launches gaming solution for brands
The Omnicom Advertising Collective, a portfolio of integrated marketing agencies within Omnicom Group, today (Aug. 15)...
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Comscore makes progress toward alternative currencies
Comscore reported Q2 2022 revenue of $91.4 million, up 4.3% year-over-year from $87.7 million, according to...
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Unfazed by gaming’s slowdown, marketers await more robust tools
Gaming was one of the big winners of the pandemic, seeing an uptick in players along...
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Canvas Worldwide taps into offline data with TransUnion partnership
Media agency Canvas Worldwide has partnered with global insights company TransUnion, according to a press...
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Bud Light picks 2 new creative agencies as marketing strategy shifts
Bud Light has selected Anomaly as creative agency for its core Bud Light Blue business and...
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Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership
Retail data provider IRI expanded its partnership with data platform LiveRamp to allow marketers to collaborate...
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Pernod Ricard taps Tombras to spur US growth for Chivas Regal
Pernod Ricard brand Chivas Regal has named independent agency Tombras its creative agency of record for...
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