B2C Marketing

At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets...

Retail media networks have taken digital advertising by storm over the last two years. The close...

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined...

Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP)...

On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all...

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female...

Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling...

“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story...

By now, it would be difficult, if not impossible, to find someone old enough to use...

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of...