B2C Marketing
Marketing has a new blueprint — and it’s shaped by the customer
The way brands engage with consumers is on the fringe of a significant shift. The days...
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60% of shoppers expect use AI agents in the next 12 months
MarTechCharts frequently highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly...
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How to unify customer data using tools you already have
Personalization is not any longer optional. Customers expect a seamless, relevant experience at every touchpoint. For...
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OpenAI expands ChatGPT into an app platform — and a new channel for marketers
By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that...
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Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
HUMAN Security launched Page Intelligence today, a brand new capability in its Advertising Protection suite designed...
Read moreU.S. online holiday shopping expected to hit a record $253 billion
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to...
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IAB cuts ad forecast as tariffs take a bite out of spending
Tariffs are cutting into digital promoting: The IAB has revised its 2025 U.S. ad spend outlook...
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Zeta Global acquires enterprise software business from Marigold
Zeta Global announced Tuesday it entered right into a definitive agreement to accumulate Marigold’s enterprise software...
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Why genAI search is as bad for shoppers as it is for marketers
GenAI search products like AI Overview are as bad for buyers as they're for marketers. Where...
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OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform...
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